ReadySet

Higher-Ed Marketing Toolkit: ROE Story Editor with Alumni & Curriculum Insights

An AI toolkit for higher-ed institutions to showcase return on education and help learners understand education value.
Scope
End-to-end design
My Role
Product Designer
Team
1 Product Designer
1 Design Manager
1 PM
1 Marketing
3 Engineer
4 Data scientistic
3 Customer Relations
DURATION
3 Months
Core Responsibilities
• Explore and design based on customer relations' feedback and research;
• Present the design among university marketing people and leadership in higher-ed events and get user feedback.

Overview

Problem & Goal

Our higher-ed customers need a tool to control their story and manage and measure their marketing campaigns.

Since launching our Personal ROE Analysis product, we've consistently received feedback from higher-ed customers about their needs and pain points, including story control, result measurement, and brand management.

Final Design

A Self-Service Portal for Marketing Teams

Recruitment and marketing personnel have full control over customizing and applying data assets through an administrative panel designed for the learner acquisition process.

01

Upload & Understand Data

“How do I use my data? Is my data any good?”
“I have new data updates. How do I add it?”
+ Ability to upload data;
+ Ability to replace data;
+ Ability to see brief data analysis;
+ Ability to see ‘bad’ data.

02

Create Assets

“How do I embed my data points into my workflow?”
“What kind of data visualization can I get using this tool?”
“How do I use my organization branding?”
+ Ability to use the data to communicate and control stories;

+ Ability to use a library of data components to complete marketing assets;
+ Ability to control branding (theme).

03

Launch Assets

“How do I organize the lifecycle of my deliverables?”
+ Ability to draft and publish microsite;
+ Ability to refresh components and edit the deliverables.

04

Analyze Usage

“How do I learn about impact on the outcomes?”
+ Ability to understand user behavior;
+ Ability to track the effectiveness of the data components;
+ Ability to narrow down target audience based on behavior data.

Impact

We got 20+ universities onboarded within the first year.

+400%

Activity conversions for MBA programs

+42%

Increase in engagement with application-related content

+33%

Increased enrollment enquiries

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