• Design the latest version of the web app and ad assets based on user feedback; • Collaborate closely with the design lead and product to continuous iteration; • Support marketing and sales for visual deliverables.
Overview
Customer's Problem
Universities need to better understand alumni data and showcase ROE to prospective students.
To enhance persistence, higher-ed institutions aim to consolidate data sources and track alumni success, showcasing their programs' true ROE.
User's Problem
Prospective students want to better understand the education program's value.
Students seek a transparent overview of the education program, including learning outcomes and alumni success.
Final Design
A Data Toolkit For Student Enrollment Process
A communication toolkit utilizing our AI-generated models to showcase successful learning outcomes in both quantitative and qualitative terms.
Microsite and Email Ad with Reusable Data Visualization Components
Communicate successful learning outcomes through both quantitative and qualitative measures.
Impact
We got 20+ universities onboarded within the first year.
+400%
Activity conversions for MBA programs
+42%
Increase in engagement with application-related content
+33%
Increased enrollment enquiries
Reflections
Utilizing Feedback from Users And Different Stakeholders
The importance of actively seeking and utilizing feedback was reinforced during this project. Constructive criticism from users, stakeholders, and peers played a crucial role in refining the design and ensuring it met the desired standards of usability and functionality.
Leveraging Data-Driven Iteration for Business Success
Post-launch, I used analytics tools like Amplitude and Hotjar to monitor user behavior, highlighting the importance of continual refinement based on insights and feedback, demonstrating the business impact of data-driven design.
